An Australian law firm embraces Twitter ... and will use Twitter to select Summer clerks

Australian law firm Marque Lawyers is using Twitter to select who they will interview for their summer clerkships.  Not only is this a really innovative use of Twitter, it also a remarkably unorthodox strategy to emerge from the traditionally conservative legal profession.  The advertisement also demonstrates a sense of humour, something you also don't typically associate with lawyers.  This social media stunt will no doubt generate some publicity and goodwill for Marque Lawyers (as well as some disapproving looks from some parts of the legal profession) but the real test will be whether this results in high quality summer clerks for the firm. 

You can read the advertisement below or visit the Marque Lawyers website here.