Good question: what does a media planner do anyway?

I was amused to see this post on mUmBRELLA, "What does a planner do anyway?", because my sister is a media planner and still don't really understand exactly what it is that she does.  Unfortunately, the post and the video don't really make things any clearer for me, but maybe the entries in the competition announced in this post and video will:

If people working in the media and marketing industry have one thing in common, it’s the fact that their families have almost no idea what they do.

Which is why I love the insight behind this call for entries video from Account Planning Group chairman Jeremy Nicholas’s mum.

The APG Awards - Call For Entries from APG Australia on Vimeo.