Spam targets our egos

The New York Times has an interesting article on how spam plays off our insecurities:

The spewing of spam over the digital transom has long been derided as an annoyance and provoked concerns about the insecurity of computer networks. But now some e-mailers and experts on psychology and technology worry that it is also having a more pernicious effect: insecurity for the recipient.

With worldwide volumes having doubled in the past year, and ever-more sophisticated spammers singling out computer users with particular interests or problems, it can serve as a constant reminder of what is lacking for those with fragile egos — whether a sinuous body or an eight-cylinder sex drive.

“How do they know I need to (fill in the blank)?” the recipient wonders.

Delete, delete, delete.

“It can affect your emotions and your level of stress,” said Jeffrey T. Parsons, a psychology professor at Hunter College, who has conducted research on sexuality and the Internet. “Once you get in a spam loop, you can get bombarded with these things four or five times a day, and that can definitely trigger insecurities and exacerbate ones that already exist.”

Read the rest here.